Agenda

Agenda

9:30 - 10:00

Registering and breakfast

10:00 - 10:50

SAP Keynote: Alex Timlin

Alex Timlin, Chief CRM and Customer Experience Expert at SAP

Gain insights into how artificial intelligence enhances customer experience as Alex Timlin presents the latest trends and opportunities in CX and AI.

10:50 - 11:00

Break

11:00 - 11:30

Customer case: Duni Group

Madeleine Gjerling, Commerce Excellence, Duni Group

Enabling execution of strategy though insights, capabilities, and technology. The SAP CX story, it started with a system, ended with a transformation.

 

11:30 - 12:15

Lunch

12:15 - 13:30

Breakout sessions with Satair

Commerce at altitude - Satair's digital takeoff with SAP

Aagil Ghafoor Bajwa, Satair

In this session, Aaqil will take us behind the scenes of Satair’s ambitious commerce transformation. Discover how SAP Commerce Cloud became the backbone of a global marketplace serving over 6 million SKUs, integrating with ERP systems and enabling real-time visibility into stock and pricing across airports and warehouses.

He’ll share how Satair leveraged AI-powered quoting tools, headless architecture, and a Mirakl-driven marketplace to boost conversion rates by over 76% and dramatically improve customer satisfaction. You’ll also get a glimpse into what’s next—how Satair is exploring SAP BTP as a “Swiss Army knife” to extend their capabilities and prepare for future innovations.

Whether you're just starting your CX journey or looking to scale, this session will offer real-world insights into how SAP Commerce can unlock business value and agility.

Sales & Service Cloud

13:30 - 14:30

The foundation of the good life - BS Christiansen

B.S. Christiansen, born in Herning in 1952, made his mark early as a NATO elite soldier, serving in the renowned Jægerkorpset until 2001. His diverse skills include U.S. Ranger training and proficiency as a pilot, diver, and photographer. Transitioning to the corporate world, B.S. applied his deep expertise in human potential, collaborating with elite athletes like Viktor Axelsen and high-performance business leaders globally. Through his company, BS & Co., he excels in team-building and mental training. An engaging speaker and bestselling author of "A Life on the Edge," B.S. was knighted in 2015. 

This session will be in Danish.